Saturday, May 4th 2013 Occhiali Eyeglass is inviting you to look like a “Classic Eyecon.” We will be hosting a Ray Ban Trunk Show from 12-4pm. All the classic styles will be in the store as well as the new frames in every color.
Ray Ban’s Classic EYEcons through the Years
Founded in 1937 by Bausch & Lomb, the first Ray Ban sunglasses were created for the U.S. Army Air Corp. The first sunglass to incorporate an anti-glare lens was the Ray Ban aviator sunglass. These full metal frames were lightweight and made from gold-plated metal with two green lenses that filtered out UV rays. Ray Ban’s functional design increased in popularity when these handsome young pilots wore them, giving them the name “Aviators.”
McAurther wearing Foldable Gold Aviators
In 1952 Ray Ban took a leap of faith and created a hard plastic frame called “The Wayfarer. These frames, originally designed for men, became popular across the board for men and women, well-to-do and blue collars. The “Wayfarer” became EYEconic and were worn by Presidents (JFK), rebels (James Dean), artists (Andy Warhol), musicians (John Lennon, Bob Dylan), and starlets like Marilyn Monroe and Holly Golightly (Audrey Hepburn).
JFK in Wayfarer
In 1982 Ray Ban rejuvenated its popularity with the help of John Belushi and Dan Akroyd in The Blues Brothers—wearing the famous frame for nearly the entire movie. Between 1982 and 1987 Ray Ban had placed their sunglasses in more than 60 movies and TV shows. These include EYEconic movies and shows such as Risky Bussiness, The Breakfast Club, and Miami Vice.
The Blues Brothers
EYEcons also included musicians such as Madonna, Michael Jackson, Elvis Costello, The Ramones and much more. Today, Ray Ban is as popular as ever, worn by celebrities and everyday people alike–each as much of an EYEcon as the next. Ray Ban’s new advertising campaign is “Never Hide.” Which seems to fit the Ray Ban life style—EYEcons never hide. Stop by and check them out!
MJ in Wayfarer
Occhiali Eyeglass 